Ting Internet is fast, reliable fiber internet access of the type that only major metropolitan areas typically see. The difference is, Ting Internet is offered in smaller towns and cities—from 10,000 to ~300,000 population—to bridge the “digital divide”
The campaign to launch a new Ting Internet town played on this idea and “a great town deserves great internet” concept was born. High-production commercials, distributed both on traditional TV, streaming TV, and online, formed the foundation for the new town launch campaign. Using music from local artists, featuring local people, and local hotspots, these commercials helped Ting Internet with a warm introduction to the area.