branded content leader and thinker
Hi. I’m Andrew Moore-Crispin. AMC if you know me like that.
I’m an experienced strategic content leader and editor working at the intersection of content and marketing.
As an audience-first editor well versed in SEO, I build followings and contribute to thought leadership and earned media strategy.
I lead internal and external teams to create engaging and shareable content packages across platforms.
I partner and collaborate with design, marketing and other leaders to create cohesive campaigns and take them from idea > IRL.
Key skills
Content strategy
Thought leadership that connects. From (content) pillars to (blog and social) post + earned media.
Brand voice
Distilling brand vision and mission into brand personality and voice that connects with and speaks to the why.
Campaigns
Partnering to create concepts and content that connect in paid and earned mixed media campaigns.
Nice people saying nice things
“We’ve led multiple successful rebrands together, and he always wore many hats to get the job done, even if it meant being hands-on and doing the nitty-gritty work. I’ve seen him build a phenomenal Content team, elevate individuals, and significantly impact the overall company culture.”
Alex Miretski
VP, Business Systems Design, Tucows
LinkedIn recommendation
“In all of my years of working in Marketing, I’ve never worked with a writer with so much love for the written word. Someone that can make a brand’s voice so unique while still capturing the message being conveyed to the appropriate audience. Andrew is the most talented writer I’ve ever had the pleasure of working with.”
Sean Hurley
CEO, Pathright
LinkedIn recommendation
“Andrew is one of the best brand, content, and communications strategists in the business. He was instrumental in creating and building the brand and voice of Ting, constantly innovating and disrupting within both the mobile and broadband telecom industries – not an easy thing to do.”
Neil Shah
CPO, Wavelo
LinkedIn recommendation
Mednow coming out party
A complete launch campaign for Mednow virtual pharmacy comprising 30s TV spots, 15s online spots, billboards and transit ads.
Right to Repair Campaign
A multi-faceted campaign positioning Ting Mobile as the mobile brand that supports the user’s right to repair the things they own.
Content strategy | Thought leadership | Earned media | Social strategy | Multimedia | Spokesmanship
