Mednow is a Canadian pharmacy disruptor. The core idea is to provide a better standard of care and fast, free delivery of prescriptions and other pharmacy needs. All facilitated through the Mednow app (Apple | Android | browser) or on the phone (1-855-MEDNOW-1).
Based on hundreds of 5-star Google Business reviews, we knew that when people experienced “the Mednow difference,” they loved it and told their friends. The problem was, people weren’t discovering Mednow quickly enough to drive the scale the business needs.
The solution: A coming out party. Eight weeks of TV commercials, billboard and transit ads in the GTA.
The result: Increased inbound by 200% and new patients by >160%
TV commercial
Role: Ideation, script writer, co-producer
Billboards
Role: Ideation, copywriting
Transit posters
Role: Ideation, copywriting
